With a $16 billion market that is growing at a rate of 37% per annum,
online marketing is set to grow. Online marketing is a mission which can never be accomplished by just setting up a website. It’s not about just looking good but also working excellently in a profitable manner. It is very important that people actually
find you.
Reportedly 93% of consumer’s worldwide Use search engines to find and access websites.
Source: Forrester Research
Search engines generate ranking based on the various algorithms and tools generally referred to as the "spiders". Undoubtedly, search engines have been recommended as the most viable tools for finding people on the net. But do you know that 93% of the people visiting search engines “do not” go in for results beyond the second page.
“Research has shown that people rarely go beyond the top 30 results listed from a search. In fact, the top 30 results get over 90% of search traffic and the top 10 results receive nearly 80% more traffic than those achieved in positions 11-30” webshopworkshop.co.uk
For any website to function in a profitable manner it is very important to rank higher in the search engine results. Search engines have algos. And tools that judge and determine the ranking of a particular page. These are generally referred to as spiders of the web. Search engines feature two types of results these include:
Sponsored results
Organic
80% of traffic comes from the organic results and not paid results.
Search engine optimization is one unique strategy that undoubtedly takes time to result but still SEO is recommended as “right” technology and the only reason for it is that the results are here to stay.
